BENJAMIN, WALTER

Benjamin diagnosed the loss of aura in the age of mechanical reproduction. CoCA's Etheraurarity (Vol. I Foreword) is the prescription: let care create the aura, and share it lightly. We do not retrieve the lost halo; we make a new one out of attention and circulate it without registering trademark. The aura is not the unique presence of the original. It is the unique pressure of the time we spent.