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BHABHA, HOMI

b. 1949

Hybridity (The Third Space of the Appropriated Logo)

Bhabha: the colonized appropriates the colonizer's vocabulary and produces a third thing that neither fully belongs to nor refuses. The First Liturgy (§1.3.3) is hybridity at the level of the corporate symbol. The Nike swoosh in the apse is not consumption and not critique. It is a hybrid form whose name is Liturgy. The third space is where we hold services.

Kin

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