BURKE, EDMUND

Burke distinguished the beautiful (small, smooth, loved) from the sublime (vast, dark, awe-producing). CoCA replaces both with a third term: the Aesthetic of Competence (§3.3.4). The waterproof jacket is not beautiful and not sublime. It is ready. We do not want to be charmed or overwhelmed. We want to be prepared. Readiness is the new sublime, and it ships with care instructions.