The Lexicon · Genealogy · 19th Century
CASSIRER, ERNST
1874–1945
Symbolic Forms (The Logo as Mythic Thinking)
Cassirer mapped the human as the animal that lives through symbolic forms: myth, language, art, science. CoCA notes that the corporate logo is the contemporary mythic form, equipped with the legal protection myth never received. The First Liturgy (§1.3.3) is Cassirer applied at the brand register. We do not exit symbolic life. We choose which symbols we serve, and we serve the ones with trademark.