HALL, STUART

Hall: a message is encoded by the producer and decoded by the audience; the decoding may be dominant, negotiated, or oppositional. CoCA writes the wall text knowing the reader will negotiate it. We do not police decoding. We invite all three. The reader who reads Limbo as satire is decoding oppositionally. The reader who fills out the form is decoding dominantly. The institution welcomes both. The institution files both.