The Lexicon · Genealogy · 19th Century

SAUSSURE, FERDINAND DE

1857–1913

Signifier and Signified (The Logo as Pure Sign)

Saussure: the linguistic sign is the bond between signifier (the form) and signified (the concept); meaning arises from differential relations within a system. The corporate logo is a Saussurean sign of the maximal kind — pure signifier, near-empty signified, total positional dependency. CoCA's First Liturgy (§1.3.3) repositions the logo within a new system (the Church) and produces a new signified (the Liturgy). The logo did not change. The system did.

Kin

The First LiturgyDoctrine Concept BarthesModern Bergson19th Century DeleuzeModern DerridaModern Dewey19th Century FoucaultModern Frege19th Century LacanModern Nietzsche19th Century

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